I’ve been working with Kristin for a few months now and she’s one of those people who could intimidate you with her achievements, but because she’s so dang nice and real, there’s an automatic sense of comfort in her presence.
Kristin is not only a vet in the Advertising world, she’s also a Mother and a wife – so plenty of responsibility on her plate and yet she’s making time for herself in service to her growth.
We all live extremely busy lives, but I just have to share some tidbits from our conversation, because I believe it will nudge you. In a good way.
SARAH: You work for 22 Squared, tell me about your favorite project you’re working.
KIRSTIN: Right now I’m focused on a few behind-the-scenes efforts to help re-architect 2023 marketing opportunities for Publix Super Markets. For decades the brand has carved a niche in customers’ hearts with emotional connections and exceptional service, but is facing broader and more intense competition than ever. Partnering with our key clients and agency leads to tackle our evolution opportunities is igniting my curiosity, possibility-based thinking, bravery, and creativity – all the things that bring me spark.
SARAH: How has your view on leadership shifted this past year, and what is the impact on you, your team, your family life?
KIRSTIN: I’m shifting my focus from contribution to connection – at work and at home. Not just being there, but being present. Moving from an open mind to an open heart. The last two years have ravaged our norms for simple interactions and connecting to one another. It’s palpable in the shift to WFH in which hallway conversations and physical proximity are replaced with faces in boxes in scheduled cadences, and blurring the lines of work/home balance. And the emotional strain on folks is heavy. Their hands are full of their own baggage, leaving little room for them to be a helping hand to someone else. My priority is re-igniting humanity, empathy and connection.
SARAH: How are you living your legacy TODAY?
KIRSTEN: My attention is on fanning the flames of “What if?” Encouraging curiosity and empowering pursuit of possibilities knowing that my best impact is creating a widespread ripple effect of power and potential in others.
” My priority is re-igniting humanity, empathy and connection.”
SARAH: How would you describe working with YOU?
KIRSTEN: My husband likes to call me a chameleon, adapting to the style and pace of the people I’m with. But you’ll pretty consistently find honesty, love for levity, and enthusiasm for a good happy hour.
In a world that constantly celebrates people’s productivity and output, my hope is that by giving you a peak into the HUMANS I work with, you realize that the value you bring into the world is based on WHO YOU ARE first and foremost.
Your leadership is your legacy.
How we show up in all these various ways is modeling leadership and creating your realities.
Who we are at the core is the engine and the foundation behind the impact we make in the world.
When Kristen Rutherford walks into a room (albeit virtual or in person) one is immediately drawn to her, sun shiny, authentic disposition and her groundedness. Zero pretentiousness with this Kiwi transplant. She’s a safe haven for her team. She’s not afraid to speak up and she’s wildly creative. She’s also the Executive Creative Director, TBWA Chiat Day, Los Angeles.
SARAH: How are you living your legacy TODAY?
KIRSTEN: I’ve journaled every night for the past 33 years. In the last few years since my Dad passed away, I’ve tried to change the spirit of that daily summation into one that leads only with gratitude. If I have something to write on the page, then I’m living my values which feels pretty awesome.
Whether that’s seeing growth in my team, or seeing them feel appreciated…that makes me feel appreciated.
I’m grateful to be able to find the intersection between my purpose and profession– whether that’s working on accounts that do good, or finding opportunities with brands to help them find their soul.
I’m also grateful that at this stage in my career, I’ve been given the trust and support to bring even more humanity to place with the words ‘Be more human’ written in 12ft letters on our outside wall.
SARAH: Tell us about the opportunity to speak at Cannes and why it’s important to you?
KIRSTEN: I’m privileged to be talking to the Cannes Young Lions Creative Academy. The Academy is a talent accelerator for the brightest young (under 30) creative talent in the world. My session is called ‘Balancing your creativity with purpose’. We’re discussing how to intersect your values / purpose with your profession and how to use your moral compass if something doesn’t sit well with your beliefs and values.
It’s such an honor when this conversation allows me to live my own purpose: making the world a better place through kindness and creativity!
SARAH: How would you describe working with me?
KIRSTEN: I’ve been lucky enough to work with Sarah in both group workshops and personal coaching. I’m grateful for her insight- she has a glorious ability to take a step back and summarize what feels like a mountain, into a very walkable hill! Sarah holds you accountable. We all know the power of being challenge to articulate our 3ft toss and stay true to that. She’s challenging… in all the right ways!
A huge thank you to Kristen for taking a beat to slow down and share with me what she’s up too.
What I love MOST about success coaching is spending time with my clients because of WHO they are – bold, creative, fun and brilliant. Above all, they’re committed to leading in all areas of their life. They’re just so dang inspiring! I was lucky enough to ask my Patrick O’Neill, Chief Creative Officer, client and dear friend about his leadership, current project and what’s come from our time together.
1. How has your view on leadership shifted this past year, and what is the impact on you, your team, your family life?
My view on leadership has shifted, down shifted, to a lower frequency and I’ve benefitted from this – as the high energy approach is pushing people away in these hostile and impatient times we live in. Everyone appreciates the lower key approach, especially my family.
How are you living your legacy TODAY?
By living in full creative mode – Creating content people remember and adore.
That’s my zone.
Tell us about your favorite project you’re working on.
I just launched the Pride activation “WHIP IT OUT” for Whipshots, the vodka-infused whipped cream, co-founded by Cardi B. We wanted to connect with the LGBTQ+ community with authenticity and a big dose of fun. And Cardi brought it to West Hollywood this year, for sure.
4. How would you describe working with me?
I’m a culture vulture and working with me means talking about musicians, new tracks, movies, art exhibitions, food trends, streaming shows, soup diets, etc. all of which inspire my creativity.
A huge thank you to Patrick for taking a beat to slow down and share with me what he’s up to. I hope his candidness and words have inspired you as much as they have me!