Author: Annie Jefferson

The 1-minute practice that will change your entire day

How do you experience your morning before work?

How do you prepare for a huge presentation?

How do you prepare for an emotional conversation with your partner?

Do you dive into the deep end, hoping that it will all work out? I hear from so many ambitious women how their to-do lists are never-ending, work is ongoing, and they feel more and more disconnected from their partners.

Guess what? I’ve been there. It isn’t pretty. It isn’t fun.

Years ago, I was introduced to the concept of setting intentions. Note that this is not goal setting. Intention setting allows you to stay connected to your purpose and your intuition. It’s something that I infuse throughout my days because it’s a way for me to get laser-focused on how I want to experience what’s in front of me while remaining in alignment with who I want to be in the world. Sometimes there’s a misunderstanding that by setting intentions, you’re simply adding to your to-do list. Intentions are not to-do items.

Instead, you’re getting silent for a moment and getting crystal clear on how you want to feel in the upcoming experience. From there, you’re invoking an energy inside of yourself and asking the Universe to support you in receiving whatever it is that you need to receive, so you can be the person you want to be. Think about this as it relates to the three scenarios above and the different personality types you want to be in those various situations.

Another way to look at it is that you’re surrendering to the Universe and asking for help. Now, you may be thinking that sounds too woo woo. Hang in here with me!

What we know to be true is that the Universe meets us at the point of action; it’s there to support what we desire. By asking for what we want, we’re creating space for co-creation to happen. Some people call these experiences coincidences, but these are, in fact, moments when the Universe is working on our behalf.

Here are the steps to setting a powerful intention:

Activate your intuition.
State a clear intention that infuses what you want and how you want to experience it.
Detach from outcome expectations you may trap yourself into predicting once you’ve set your intention. Add the following language after your intention, “‘This something even better for my highest good.” By doing this, you’re trusting that if the experience doesn’t manifest the way in which you asked, it will turn out even better than you had imagined later because the Universe is working in accordance for your highest good.

Just one more tip: Use your words. These aren’t about getting fancy and using as many descriptive words as possible. This is about using words that resonate with you. Generally, short and simple is best!

Here are some examples for intention setting to get your mind going.

Hectic morning hour:
It’s my intention to be present, calm, and loving with myself, my children, and my partner as I begin the day.

Heading into huge presentation at work:
It’s my intention to show up fully and to deliver my message confidently and clearly, in a way that leaves others feeling inspired.

Conversation with your partner:
It’s my intention to be vulnerable and to listen with open mind and heart.

It’s my intention to help ambitious women live consciously with grace and ease. This or something even better for my highest good.

As you can see, you can frame intentions however you like and, most importantly, you want to have them handy, so you can review.

I’m encouraging each of you to try intention setting. Even if it feels a little out there. This has transformed the way in which I experience everything. From high profile work meetings, powerful coaching sessions, meaningful conversations with my husband, to heartfelt conversations with my children and girlfriends.

Here’s to intention setting and experiencing yourself fully,

Craving More Freedom?

In nearly every conversation I have throughout the day, I hear the word freedom. I hear it referenced by my working Mom clients, stay-at-home Moms, and young professionals – everyone wants to experience more freedom.

This weekend, I mustered up the strength to visit our storage unit with all three boys in tow and found myself on a mission. In the past I would hem and haw over each item. But, not this time. I had a ‘take no prisoners’ attitude and loaded up our car with things that have been collecting dust since we returned from London 6 years ago. It became clear to me that I want to feel lighter and, by doing away with these last few items from a European move, I can do that.

Where are you craving freedom?

Freedom to express what’s on your mind and in your heart?

Freedom from overwhelm, anxiety, and sacrifice?

Freedom to experience something new?

Freedom to do what you love and get paid for it?

Freedom to change your mind?

Freedom to be spontaneous?

Freedom to do nothing!

If freedom and a life you love from the inside out is what you’re after, then the best place to start is your mindset. It’s so refreshing to know that you don’t have to be a victim of your circumstances any longer and can chose how you relate to each situation you’re in. The freedom will come in knowing you have a choice in every moment you experience.

Grab the same juicy 2-step process I use with CWM clients to experience as much freedom you’re able to receive:

What are your core values? It’s super important to pick words and phrases that you feel connected to. Do not pick words that you think you need to have on your list. Try and narrow down to five.
Display these values in front of you daily and, each time you make a decision, run them through your values. You want to discover if that choice supports your governing philosophy and how you want to experience your life OR if it constricts you.

What’s fascinating to me is that corporations do this religiously, yet as individuals I find most of us waffle when it comes to sharing our top five values. It’s no surprise that we feel out of alignment, compromised, overwhelmed, unexpressed, under-utilized, and exhausted because we’re not acting in our truth.

It’s time to start living the best version of you. I’m nudging you a bit to try this on because what’s on the other side is happiness. Calmness. Intimacy. Fulfillment. Inspiration. Love. Aliveness.

Much Love,

Conscious Convo: Robin Smalley: This Woman Makes Me Want to Move to Africa

To be notified when NEW Conscious Convos become available, sign up HERE!


I can hardly contain my excitement when it comes to sharing the story of my new friend, Robin Smalley, with you.

Robin exemplifies what it means to be a conscious Mama, playing full out. She exuded confidence, calmness, elegance, and a sense of grace about her. She immediately struck me as someone who is as much alive on the inside as on the outside.

Through Robin’s own awakening process, she became the co-founder of mothers2mothers, an remarkable non-profit headquartered in South Africa, on a mission to end pediatric aids. Side fact, over 600 children are infected with HIV a day. This issue is very real and their work is much needed.

In this edition of Conscious Convos, you will hear from a women who had it all. A Mom of two. A wife. She had the successful job in entertainment and all the perks that come with it – only something was missing.

Robin and I had a candid conversation, and she shares with us:
How she know’s when she’s living consciously and when she’s out of alignment.
Three tools to help experience the best version of yourself while pursuing a life of purpose and motherhood.

My intention is that this ‘Conscious Convo’ will inspire you to wake up, plug in, and play full out. It’s time to start experiencing the highest version of who you’re here to become. Remember, there’s only one of you, and you have something that nobody else does.

Here’s to getting Conscious, feeling alive, and experiencing all of who you’re here to become with grace and ease,

With love,

It’s Time to Draw a Line in the Sand

Oh my goodness! I have been sooo excited to share this news with you! Last year, one of my sharpest colleagues, soul sisters, and someone I deeply admire came to me with an idea of writing a book. Before she could even finish, I was jumping up and down saying, “YES, YES, and YES.”

There were six of us who joined together, all from different backgrounds, but with one common mission: inspire women on a global scale to be their best selves, sharing our individual stories of struggle, renewal, and success.

The result after over a year of work: The Chalk Collective: Drawing The Life You Deserve, which is available digitally TODAY on Amazon HERE! The soft copy is coming soon. I promise.

I knew with every ounce of my body that the final product would be of great service to women around the world who are looking to change course in their lives and experience the fullness of who they really are.

What I underestimated was how much I would receive from recounting my own story. My intention is to inspire you to wake up in your own way and commit to experiencing ALL of who you’re here to become.

Without further ado, here’s what I learned and hope that all or parts resonate with you:

  1. In a world where social media puts a glossy shine over everything, I experienced a great sense of liberation by sharing my truth. What you see is what you get, and I loved what I saw.
  2. As long as I believed that my purpose lived outside of me, I would seek fulfillment there too rather than taking an inside-out approach. Once I switched my focus inwardly , I realized I could reach everything I desire right within me.
  3. I have a responsibility to myself to show up as the real me. If I choose to play small, I’m keeping my gifts from other people. How selfish!
  4. I’m responsible for own happiness; not my husband and, certainly not my children.
  5. I can always work on my ability to RECEIVE, as giving comes quite naturally.
  6. Staying connected to the highest vision I have for myself makes it easy to trust myself.
  7. The more I take personal responsibility for my feelings of frustration, anger,, overwhelm, disappointment, or regret, the more I heal unresolved issues inside of me. This allows me to experience more harmony with myself and with my husband.
  8. Saying goodbye to regret and guilt became easy when I recognized that every experience I had was an opportunity for my soul to learn something. This stretched and expanded me in ways I didn’t even know were possible.
  9. Believing that Universe is working with me and totally has my back (oh, yes it does)
  10. The more I strengthened my self-love — compassion, speaking up, and setting boundaries — the more connected I feel to myself and to others.

Wow, this is just the tip of the learning iceberg. I could keep going, and I want to encourage you to read the book. The other women featured are impactful and, like me, are committed to being real and experiencing the best version of who they’re here to become.

If this sparked something in you, I strongly encourage you to purchase the digital book HERE! If you feel called, I’d so strongly appreciate you sharing this INFO with your friends on Facebook, Instagram, Twitter, or via email. Please tag @consciousworkingmama, so I can thank you!

I’m so grateful to be on this path with each of you. Here’s to living a full life, one of meaning and experiencing successes in all areas. It’s your turn….

Much Love,

PS: If you know of anyone who is seeking change in their life, but feel stuck, this inspiring book is for them. You can purchase it HERE!

How to upgrade your mindset and say goodbye to self-doubt

It’s almost impossible to accomplish anything with a mindset that’s full of self-doubt. As you’ve probably already discovered you can’t take risks or steps forward when you’re full of question marks. Self-doubt leads to limiting beliefs, which do not empower you. Limiting Beliefs are a thought that runs through your head, particularly if it’s a repeated thought that arises against your will.

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Be Your Own Valentine

I don’t know about you, but this holiday always seems to creep up on me, and I’ve noticed that it’s the one holiday that I truly have experienced differently throughout the various stages of my life. I have to admit something, and maybe you can relate: I was caught up with this holiday for surface value. Here’s what I mean.

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Letting Go of How Life Should Be

If you’re like me, chances are you have an idea of how you think your life should be, and it might look something like this: Great marriage. Happy, vibrant, brilliant children who love me and each other and life. Gorgeous home. Fulfilling, lucrative career. In other words, a general sense of ‘I got this,’ contentment, fulfillment.

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Gratitude and Ambition: Together At Last

I’ve been thinking a lot about Gratitude since Thanksgiving is just a few days away. I keep having this thought around it and wonder if you have too. From as young as I can remember, I was taught to be grateful and happy for what I have. As an adult, I’ve noticed gratitude has been productized.

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Sarah’s Favorite Holiday Gifts

Aaaah, I love the holidays. Genuinely. I know what you’re thinking, how can that be? The decorating, the gifts, the events for work, children, and family–the season starts out fine, but by the second week of December, it’s overwhelming and stressful. What if you could let go of your expectations of what you think the holidays “should” look like and dare to enjoy the run-up.

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How Strong Is Your Sisterhood?

If you know me, you know that building community is a cornerstone of how I live my legacy. I constantly speak and write about tribe. About community. About sisterhood. As more women are joining an amazing group-coaching experience CWM is starting in Jan, it got me thinking about sisterhood more.

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The One Thing You Must do Before Crafting 2018 Goals

The new year is one of my favorite times of the year—the blank slate, the feeling of freshness and excitement about the year to come. It’s one of the best times to set goals and create a vision for the year. I’ve gone through so many processes of goal-setting: making resolutions, burning what I want to release, creating a vision board, writing down my goals, eschewing goals altogether in favor of a word of the year.

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Moving from Reflection to Creation

I recently wrote about the power of reflecting on 2017 as a foundation for 2018 goal-setting. I find this process so powerful partly because of the inevitable light of truth that it brings–you may realize you learned much more than you thought you did, or were more powerful, or more brutally honest, or that you deceived yourself, or any of a million epiphanies my clients have shared with me about their 2017 experience.

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2018 Valentine’s Day Gift Guide!

Our Valentine’s Day Gift Guide is here!  We’ve curated our favorite items (as of today) for your significant others, children and most importantly you. We’re so conditioned to think about others on this holiday, but please don’t forget about yourself! It all falls under self-care for the soul and it’s what will allow you to come from a place of fullness, instead of not enough.

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Inspire Your Inner Adventurer

Everytime I sit down to write about this experience, I get a bit giddy inside. There are two things I LOVE in life: surprises and adventure. Why? Because it ignites the feeling of wonder, play and aliveness inside of me. It takes the days that can start to feel very routine, mundane and dare I say groundhog like and put them on their head.

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How to pursue your goals AND relish the experience

Do you ever struggle being fully present with what you are doing in this moment? Perhaps occupied with a project at work when you are actually spending time with your children? Or maybe worrying about your child’s report card while taking a shower? And I’m not even going to say the word “Facebook.”

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How Do You Define Being a Success?

Last week, I wrote a blog post about becoming over-socialized to a particular way of living and how to let go of what we think we SHOULD be doing.  If you’ve engaged in that work, then you know the freedom that comes from consciously releasing a social norm or practice that doesn’t fit who you are now, whether they are norms about parenting, how you should look, or who you should be in the boardroom.

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How My Life Changed When I Redefined Ambition

I have been thinking about how the word ambition loads lately and what it means in 2017. The word conjures different images and feelings for different people, but almost universally there is an understanding that ambition looks like ‘going big’ and ultimately proving yourself in the broader, external world.

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Ready For Your Life to be Easier?

Do you ever feel like everything is a struggle? If you’re like me, from the moment you get out bed, your list of responsibilities is a mile long. To name a few: Morning routine, which includes a thousand steps. Taking the children to school, which I consider a privilege, but one that involves time and energy.

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The Difference Between Happening FOR You & TO You

The other day I was caught up with getting ready for a school holiday, prepping for a trip, packing up my family, and all that goes into taking a break from my practice. I was buzzing around, tying up loose ends, when my middle son looked up and said, “Look mom, the trees are dancing. They’re trying to delight me.”

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