Client Spotlight – Kirstin Reno
I’ve been working with Kristin for a few months now and she’s one of those people who could intimidate you with her achievements, but because she’s so dang nice and real, there’s an automatic sense of comfort in her presence.
Kristin is not only a vet in the Advertising world, she’s also a Mother and a wife – so plenty of responsibility on her plate and yet she’s making time for herself in service to her growth.
We all live extremely busy lives, but I just have to share some tidbits from our conversation, because I believe it will nudge you. In a good way.
SARAH: You work for 22 Squared, tell me about your favorite project you’re working.
KIRSTIN: Right now I’m focused on a few behind-the-scenes efforts to help re-architect 2023 marketing opportunities for Publix Super Markets. For decades the brand has carved a niche in customers’ hearts with emotional connections and exceptional service, but is facing broader and more intense competition than ever. Partnering with our key clients and agency leads to tackle our evolution opportunities is igniting my curiosity, possibility-based thinking, bravery, and creativity – all the things that bring me spark.
SARAH: How has your view on leadership shifted this past year, and what is the impact on you, your team, your family life?
KIRSTIN: I’m shifting my focus from contribution to connection – at work and at home. Not just being there, but being present. Moving from an open mind to an open heart. The last two years have ravaged our norms for simple interactions and connecting to one another. It’s palpable in the shift to WFH in which hallway conversations and physical proximity are replaced with faces in boxes in scheduled cadences, and blurring the lines of work/home balance. And the emotional strain on folks is heavy. Their hands are full of their own baggage, leaving little room for them to be a helping hand to someone else. My priority is re-igniting humanity, empathy and connection.
SARAH: How are you living your legacy TODAY?
KIRSTEN: My attention is on fanning the flames of “What if?” Encouraging curiosity and empowering pursuit of possibilities knowing that my best impact is creating a widespread ripple effect of power and potential in others.
” My priority is re-igniting humanity, empathy and connection.”-KR
SARAH: How would you describe working with YOU?
KIRSTEN: My husband likes to call me a chameleon, adapting to the style and pace of the people I’m with. But you’ll pretty consistently find honesty, love for levity, and enthusiasm for a good happy hour.
Tags: #client, #spotlight, leadership.